We are the leading voice for the UK Jewellery industry, shaping professional excellence for more than 1,400 member companies employing over 24,000 people. We protect, promote and prepare our members, helping them be legally compliant, profitable and responsible.

The Association was formed in 2015 through the unification of the British Jewellers' Association (BJA) and National Association of Goldsmiths (NAG). The Institute of Registered Valuers is also part of the NAJ family, comprised of around 100 professional valuers with formal qualifications and substantial experience. Every NAJ member is required to abide by the NAJ's Code of Conduct - based on honesty, integrity and professionalism.